The competition for attention is pretty stiff in Times Square, and the strategy to win it leans toward the spectacular. But now an ad billboard--the industry calls it "outdoor media"--in front of the Times Square Marriott Hotel is raising everybody else's spectacular by one--at least one. The new billboard features a 24 million pixel LED display and takes up an entire block.
An estimated 300 million people a day will pass by the screen--and now a few extra just to see it. The original offering price to advertise on the football field size screen is about $650,000 a week, according to Reuters. Vornado Realty Trust built the behemoth.
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