Twitter is cool. It's versatile, too--helpful if you're trying to overthrow a government or take a potshot at Kim Kardashian. But Twitter is NOT easy to use. The technology lacks the intuitive flow that makes Facebook and Apple products so popular. Twitter knows this--its CEO Dick Costolo has promised investors he'd make tweeting easier.
But that's still a work in progress. Even Twitter CFO Anthony Noto can't use it properly, apparently. Noto inadvertently shared a tweet publicly that was intended as a direct message. (In the Twittersphere, you can use Direct Messaging (DM) like email.) Noto tweeted about Twitter's desire to acquire a company. He quickly deleted the tweet. Next time Noto will just use email like everybody else for this kind of conversation. That's a problem for Twitter, which is experiencing slowed new user growth and a slumping stock. (But maybe the stock will get a boost when Noto makes the mysterious acquisition!)
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