Hollywood prince Leonardo DiCaprio allegedly revealed the secret to his success in an interview--and it's a brain supplement. At least that's what a sponsored link on the front page of yahoo.com implies. Leonardo DiCaprio Reveals The Real Life "Limitless Pill" That Doubled His IQ In Minutes screams the headline. Sounds great. But there's nothing in the article that has DiCaprio saying anything about 'Brainstorm Elite'--the supposedly magical supplement. There's a reference to an interview--unlinked--which quotes DiCaprio talking about his success. But that's it. "Although he has always been known as a celebrity keen on enhancing his mental capabilities, he admitted that his ‘unbeatable work ethic and creativity’ was supported by a brain enhancing pill," the advertorial asserts. The writer doesn't say where or when DiCaprio admitted his debt to the magic pill. The movie star never mentions the product between quotation marks.
Typically, for these kinds of slick pitches, "doctors and major companies don't want you to know about this." The advert also mentions that "Brad Pitt, George Clooney, Quentin Tarantino and Daniel Craig are a few of Hollywood’s finest that have been reported to use BrainStorm Elite." The article ends with the provocative question "Should BrainStorm Elite be legal?" The advert's conclusion is yes. But should an advertisement like this be legal? Leo DiCaprio could not be reached for comment. He's probably doing 12 crossword puzzles at once.
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