October 5 marks the first big new product line-up from GoPro since the category-killing camera maker went public in June. It's going to be hard for the new cameras to outdo GoPro's stock price, which is so sky high it's rumored only a GoPro camera can capture photos of it. (GoPro stock is near $87 on the announcement of the new line. For its IPO, GoPro priced shares at $24.) But GoPro is at least sticking with a name that matches its stock performance: the new product line will add to the GoPro's Hero brand, featuring The GoPro Hero, the Hero4 Silver and the Hero4 Black.
The GoPro Hero is just $130. It's meant to be a gateway camera for adventurers who can document their intrepid travels and stunts without breaking the bank. But once you get good at scaling Half Dome, say, you'll want to upgrade--all the way up to the $500 Hero4 Black with serious processing speeds. You don't want to miss anything. Strap one on, as they say.
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