Coca-Cola launched its “Share a Coke” campaign this summer and sales have increased by more than two percent in the US. The idea was to get consumers to buy drinks for friends and family as well as themselves, and it worked. According to The Wall Street Journal, the campaign reversed a 10 year decline in Coke consumption in the US.
Coke printed 250 of the most popular names (Chris, Jess, Alex, et al) and stocked the stores with the personalized bottles. They also stock the shelves with bottles labeled Mom, Dad, and Bestie. It became a treasure hunt kind of game for some Coke drinkers. One Ohio couple said they spent the summer hunting for bottles with their names. (Good luck, Alyssa and Shane!) Maybe they should just settle for a “Mate” or “Gorgeous” bottle. Consumers are invited to post photos with their bottles via the Share A Coke gallery. A handful will be chosen for Coca-Cola billboards across the country.
[Check out the "Most Interesting Finds" on Amazon ]