Twitter has opened up its analytics data to every user and the world will never be the same. Sound like hyperbole? Maybe, but maybe not. For a long time website owners have been able to sift through data using tools like Google Analytics that help them make sense of the traffic they get. If communication is the lifeblood of culture, then seeing the results of your communication is world changing. Knowing how people react to your online posts is critical to understanding the impact you're making--otherwise you're just a tree falling in the woods. Wondering whether you made a sound.
Now when you tweet you have the same advantages that big websites have. You can see what happens to your tweets--how they're received, what works, what doesn't. Warning: this is a very addicting bunch of data you're about to access: http://analytics.twitter.com
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