The Urban Dictionary says "Only true players can rock the sock game." And while TheSockGame.com makes the awesome Nike Custom Elite socks available to everyone, that fact remains true. You gotta bring some style to rock this style. Then again, maybe the Sock Game helps you find your style. Right now the best seller at The SockGame is the KD Galaxy Custom Elites--inspired by the KD4 All-Star Galaxy kicks from Nike. (And Galaxy is right--these socks are more colorful than the Cosmos as seen by Neil deGrasse Tyson.) The SockGame must be really hoping Kevin Durant (the KD in KD4) doesn't leave Nike for Under Armour, as is rumored. But there are more feet in the sea--or something like that.
The customization business is getting hotter and moving down the line from expensive items to relatively inexpensive. For years cars like Mercedes have inspired customizers like AMG, but now even socks get the treatment. But adding a personal touch to a ready-made product is just the beginning for the burgeoning business. Now The SockGame is launching its own line--Notion Socks. Wouldn't you know--"same great quality as Nike elite socks" without that bothersome thing about having to pay for Nikes!
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