When you think of spying ads and invisible trackers, funny isn’t the first thing that comes to mind. But luckily the Electronic Frontier Foundation (EFF) has a sense of humor and is using it to promote the privacy organization’s new beta project, Privacy Badger. To break through the Twittersphere of press releases, EFF tweeted a photo of a stuffed badger approaching a cookie. Get it? A cookie, those small text files on your computer placed by websites to track your every move on the Internet.
Privacy Badger can block advertisers from tracking where you go (across multiple websites) without your permission. As EFF explains, “to the advertiser, it’s like you suddenly disappeared.” Anyone can download it, it’s free. But if you want to financially support EFF and projects like Privacy Badger, they won’t stop you from doing that, here.