Chinese TV star Wen Zhang was caught by paparazzi having an affair with his co-star Yao Di. He wrote an apology to his wife on China’s microblogging version of Twitter, Weibo -- the Chinese word for “microblog.” (It’s used by more than 30 percent of Internet users.) The message was shared 1.25 million times, and generated almost 2 million comments. Zhang’s wife, Ma Yili responded online (translated): “Being in love is easy, being married is not. It is to be cherished.” Her message prompted more than 1 million comments, too.
Later, Wen Zhang wrote to the two reporters who exposed his affair: “You both have children. When will you stop? If you want to play, play with me alone and don’t involve others.” Either the Chinese truly don't understand privacy--he apologized on Chinese Twitter?--or the marketing super genius at Alibaba, Jack Ma, is working his magic to get these unfamiliar names in front of an American audience. The timing, anyway, is auspicious: Weibo is currently preparing for a US IPO (selling $500 million of stock in the US), just like China's e-commerce giant Alibaba Group, which owns a 18 percent stake in Weibo.
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