If you think yoga pants should only be worn in the gym, well, we have bad news for you. Betabrand, maker of the popular prototype Gay Jeans, is offering Yoga Pants in a dress-pants-style for the office. It’s their most popular crowdfunded product ever. That’s right, someone (Sarah James) submitted the idea for yoga pants with pockets, and voila, Betabrand made ‘em.
Not only has the staff at Betabrands been successful in raising money to manufacture innovative apparel (Chef Jeans with apron-fabric pockets!) but they’re also excellent at coming up with product names. Who doesn’t want to show up at a party as Karate Casual? Or at work wearing a Corporate Ladder Climbing Pants and/or a Corporate Hooded Blazer?
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