Research estimates that the gamification sector will be worth $5.5 billion by 2018, from the $421 million market it is today. We asked gamification expert Jeff Fermin of Officevibe how important written communication has been to his success.
Written communication has been the most important component of my success as a professional. Being that I am a bit of an introvert, I always feel like I can get all of my thoughts out on paper (or typing) a lot easier. I always think it’s great that when I contact people, I’m able to give them all the information they need in a very efficient manner. I’m always on the go, so writing to my family, friends, investors, and colleagues, has to be very clear since I may not necessarily get a chance to speak with them again in a while.
From my business’ standpoint, writing has helped me a lot. I can create a lot of content that thousands of people are going to see every single day. Whether it’s working on Officevibe’s blog, coming up with new ideas, writing guest content or interviews for other companies, or even if it’s responding to emails from customers. Writing is the reason I’m able to grow a business, more importantly, it’s the way I get to inform others. Written communication has helped me out a lot! I’m forever grateful of the art form as it’s helped me grow into a better professional and person.
Jeff Fermin is co-founder of Officevibe, a Montreal-based company that helps corporations like Walmart, Best Buy, ADP, and P&G to “gamify” their offices. Using social platforms and apps to encourage productivity by making employees feel better and more engaged.
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