When the Street Museum of Art began offering sticker labels to the public for free in 2012, they were initially intended to be placed on the streets — drawing attention creative expression that exists outside art world institutions. By mimicking a museum’s didactic labels, SMoA’s stickers encourage the public to participate in this project and draw attention to the cultural importance of street art. SMoA's labels play up the idea that while street art can never be exhibited inside a museum, it is just as current and influential within contemporary art history as anything you may find in the New Museum or MoMA, for example.
Today, inside the Worcester Art Museum (WAM) in Massachusetts — the same museum that recently made headlines for its acquisition of the 16th century “Venus Disarming Cupid” by Paolo Veronese — hangs a label from the Street Museum of Art. Filled in by hand with a permanent marker, the label marks an installation by Massachusetts’ own Cash for Your Warhol, hanging inside the offices of Adam Rozan, WAM’s Director of Audience Engagement.
- Excerpt from Street Museum of Art
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