If you’ve never contributed to a Kickstarter campaign because 1. You don’t get it (especially Zach Braff). 2. You don’t care about other people’s passions or 3. You'd rather throw money out your own window--you still may want to hear out the pitch for “Art Pimp, The Book.” The enterprising New York City publicist Adam Nelson is trying to raise $10k to publish a tell-all slash instruction manual based on his personal experience in the cutthroat world of PR. (He’s a co-founder of the WORKHOUSE agency, with clients like director Francis Ford Coppola, photographer David LaChapelle, and The Rolling Stones’ Ronnie Wood.) It’s a manifesto of sorts – for freelancers or entrepreneurs who never want to have a boss again and refuse to take no for an answer.
So what, you say? I’m not in PR and I have a steady job. Of course, you don’t have to contribute to Nelson’s project but his rewards might tempt you: $1 pledge = Nelson will shout out your name as he chases a small dog. $100 = he’ll make you a mix tape of songs that he danced to on prom night. $800 = send him a pair of shoes and he’ll walk a mile in them and send you a video of the experience. He’s also giving away some of his personal collectible swag and clout including one-of-a-kind Versace plates ($1,000) and a dinner invitation to New York’s private member club Soho House that includes a free PR consultation ($2,000).
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