The Levi Strauss company--maker of Levi's, of course--is poised to purchase the naming rights to a stadium or ballpark, joining big brands like Citigroup, FedEx, Staples, AT&T and others in the lucrative arena association business. The jeans juggernaut is based in San Francisco, but the stadium could be anywhere. (Fedex headquarters is in Memphis, but that didn't stop the company from paying Redskins owner Dan Snyder more than $7 million a year to hang its name on the Washington, DC area stadium.) While the location remains a mystery, the name has been narrowed. According to domainnamewire.com, which tracks domain purchases, last week Levi Strauss registered at least 12 domain names with the sports stadium theme.
None are yet in use, but it's a good bet that at least one pro franchise will soon be selling tickets at one of the digital addresses below. Maybe the team will even run a button fly offense. And whatever millions they'll eventually have to pay to put the big sign up, this part was easy on the purse string: domains like this typically cost less than a pair of jeans. Purchased:
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