“These days it seems though that “1984” has begun to act more and more like 1984. Apple has become more Big Brother-like than ever before. They are connoting an attitude and a policy of control by propaganda, misinformation, denial of truth, and manipulation of the past, including a form of what Orwell referred to as the “unperson” — a person whose past existence is expunged from the public record and memory.
“In this case Apple is now “unbranding” the hard work established by other companies and rebranding their “borrowed” brand names as if they were their own, without the permission of the brands they are ripping off. As you will read, how they do it is brilliant.”
— from MADISONAVENUEJOURNAL.com